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By Antony Bruno DENVER (Billboard) - Converting to a fully digitized entertainment library is a good way to cut down on clutter in......
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Yahoo Services To Run On Google-based Phones
LAS VEGAS - Yahoo will create versions of its mobile Internet services to run on various phone platforms, potentially including Google's phone software and the Apple iPhone, a top executive said on Monday.
Yahoo is ready to demonstrate its commitment to mix and match services of its own with those of rivals in a new, more open strategy, mobile chief Marco Boerries told a meeting on the sidelines of the Consumer Electronics Show.
By offering Internet services that work on existing phones rather seeking to compete with mobile phone software of its own, Yahoo can reach hundreds of millions of phone users, Boerries said.
Sunnyvale, California-based Yahoo announced a series of enhancements on Monday designed to make Yahoo Internet services more easily accessible for existing mobile phones.
Over the last two years, Yahoo has struck deals with carriers and handset makers to place popular Yahoo Web services on phones in many markets.
WIDGETS
The plan includes allowing outside companies to create mini-Web sites that can be featured on the pages of Yahoo, in a bid to expand the number of consumers using Yahoo as a starting point to the Web.
Viacom Inc's MTV and News Corp's MySpace and eBay Inc are among the companies creating such mini Web features, which are known as widgets, to run inside Yahoo Web pages.
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