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Goodell Wants The World Passionate About American Football
LONDON - NFL Commissioner Roger Goodell has exported the United States's most popular sport to Europe in the hope of getting the world excited about American football.
"Our goal is to translate America's obsession to the world's passion," he told reporters on Friday, two days before the Miami Dolphins face the New York Giants at a sold-out Wembley Stadium. "This Sunday is clearly just the beginning."
The NFL has ventured into Europe before but Sunday's game before 95,000 fans in north London marks the first time the league has played a regular season game outside North America.
Despite its immense popularity in the United States, Goodell conceded that the NFL's growth "in the future clearly means expanding our presence in the sports marketplace.
"We've come a long way since we started bringing our game overseas," he said. "While we are the number one sport in the U.S., our future success will depend in large part on our ability to globalize.
"This game (on Sunday) is a milestone for us and the international growth of the game."
Goodell's staff have worked hard to give Londoners a crash course on American football.
Massive inflatables of uniformed Giants and Dolphins players can be seen outside London subway stops, while cheerleaders of the two clubs greet the rush-hour throng.
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